Campaign: “Who Am I?”

Main Idea

“Who Am I?” is a nationwide OOH–digital integrated campaign designed to introduce the public to prominent figures in the history of Iranian medicine while also increasing brand awareness.

In this campaign, portraits of influential and well‑known medical figures from Iran’s history are installed on advertising vehicles circulating in cities across the country. The execution, however, uses a distinctive creative approach:

Each character is portrayed inside a three‑dimensional room that creates a sense of depth. Objects and elements placed within the room subtly reference the identity and achievements of the individual, serving as visual hints for the audience.

A QR code is placed on each poster. By scanning it, viewers are directed to the campaign’s page on Instagram or LinkedIn, where they can continue engaging with the content.